A corporation believes undergrads are capable public relations practitioners? Go figure.
Every year, the Public Relations Student Society of America hosts a case study competition for interested PRSSA students. This year’s client? Chevrolet’s 2008 Safe Kids Buckle Up Program. Students form committees, create a case study to encourage seat belt use by kids, and submit to judges. The goal is to bring awareness of the importance of safety belt use. I can definitely get behind the wheel of this cause!
According to Torine Brooks Creepy, director of Safe Kids Buckle Up, motor vehicle accidents are the leading cause of death of kids ages three to 14. It makes me sad to think that ‘precious cargo’ has been hurt or killed because of the failure of doing one thing: using a seat belt.
What makes me happy about this competition is Chevrolet’s faith in our nation’s PR students to provide a compelling campaign. Being an undergrad student, I often forget that I am 21-years-old and a fully capable adult. Yes, I am still a student and still learning. But hey, I have good ideas, too. So thanks to the PRSSA and General Motor’s Chevrolet for giving us students a chance in the real world, no questions asked.
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