As a student majoring in magazine editorial, I naturally delve through a fair share of magazines on a weekly basis. And I admit, I am a sucker for fashion magazines. Although most magazines are “alive” for the sole purpose of making money, I find fashion magazines to be in a world of their own. Even editorial content seems purely driven by advertising and public relations. New products and new clothes are the main focuses of editorial, no doubt conjured up from company press releases.
Is this OK? Surely from a PR standpoint magazines serve as a key median for companies. Flipping through two of my favorites, Vogue and Harper’s Bazaar, I notice that ad content versus editorial content is about 80 percent to 20 percent, far higher than the average 60 percent to 40 percent. As a reader, I don’t mind this skewed ratio. Half the fun is looking at the advertising; I imagine most readers would agree with me.
Whether or not a company is in the fashion industry, targeting consumer and trade magazines for products or company news can be a worthwhile endeavor. Fashion magazines certainly take no shame.
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1 comment:
Good post.
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