Apparently the "Unheard of President's Day Sale" Kia commercial didn't go over well. New CEO and chairman Byung Mo Ahn was so upset by this TV ad that he promptly fired Kia's president and top marketing executive. Talk about a low blow.
The commercial was punchy, using a soap-on-a-rope bust of President Fillmore. For those who have not heard of President Fillmore, he was the first commander in chief to have running water in the White House. Ah, but did he use soap? The whole point of using this antic was to be humorous, not serious. Thus the root of the problem. Mr. Ahn prefers to show Kia cars and trucks as serious contenders with good quality. Then why didn't Mr. Ahn fire the advertising agency that created the end product?
In my opinion, the commercial was fun. Local Kia commercials, at least in the Eugene, Oregon area are painful. A local Kia dealership had been using a lady, in her mid-20s, as its commercial spokesperson. Except she dressed in silly costumes and couldn't act to save her life. It was nightmarish. I prefer the soap antic.
My suggestion for Mr. Ahn is to take a shower and cool off. This is hardly the worst of the commercials representing your company's cars.
Read more about this story at Ad age.
2 comments:
last know address pugwash NS.
Post a Comment